Bringing Sofitel’s ENGAGE concept to life in Munich

A strong concept does not start with collecting, but with translating. Together with the HR team of a client in Munich, Planet Polaris is working on the local roll-out of Sofitel’s ENGAGE concept.

The framework comes from Sofitel headquarters in Paris. Our role, as so often, is to make it fit locally. What does ENGAGE mean for this hotel, for these employees and for these guests?

Our approach

• We translate the existing concept into a story that people recognise on the work floor.
• We refine the key messages.
• We help find the right visual language, including a poster series for the hotel.
• We bring the values to life through concrete, everyday examples.

The result is not a standard communication package, but a local story that employees can feel, understand and carry forward.

From briefing to meaning. From concept to culture.

Internal communication for your team?

Employer branding and internal communication follow the same rules as a good brand: they only work when people recognise themselves in them. Let’s talk about what that could look like for your organisation.