Groei! is a multidisciplinary GP practice in Wondelgem (Ghent) for parents, children and adults. Besides general practice, the team offers breastfeeding support by lactation consultants, sleep and carrying advice, pumping advice and perinatal care.
The question
The practice needed a new website that explains a broad offer clearly to parents and to professionals, and a simple way to sell its practical e-books on breastfeeding and pumping.
What we did
- A new WordPress website, launched in October 2026, written in a warm, direct tone for parents.
- A webshop for digital products (e-books) with online payment.
- An automatic follow-up mail one week after each purchase, via the practice’s mailing tool.
- Registration pages for online info sessions and group sessions, with automatic confirmation emails to the participant and the team.
- Set-up for visibility in Google and in AI search tools.
- Hosting, maintenance and ongoing support, so the team can focus on care.
Visit the site: groei.gent
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